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Marketing & Business Development Leadership Council of Florida Workshop
Marketing as Theatre: Creating the Experience that Members Want to Buy
Segura 3
Laura Illig, Founder and Lead Principal
Corinthian Consulting LLC
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About the Speaker
Laura Illig is the founder and lead principal of Corinthian Consulting, LLC. With an MBA in marketing and entrepreneurship, and a background working for some of the largest corporations in America, she brings more than 17 years of experience, a wealth of talent, and a dynamic personality to every company she assists. Having worked in three continents and across a variety of industries, she excels at adapting cutting-edge marketing and leadership theories to the practical needs of companies, both large and small. She specializes in helping companies uncover the truths that their employees and customers already know. Through research and active facilitation, she helps individuals and companies leverage their strengths, personalities, and strategic assets. She does not impose change from the outside, but rather challenges organizations to grow stronger from within. Her experience in marketing, human resources, and executive management led her to develop Corinthian's unique three-part approach to branding. It is her belief that a truly successful brand does not stand on its own. Rather to create an emotional bond with customers, a company's brand must reinforce - and be reinforced by - its internal corporate personality and executive management style.
Session Description
What experience would you provide your members if you charged admission? In this highly interactive session, you will find out how to transition your organization from providing a set of products and services to providing an experience. You will walk away learning the different skills needed for “performers” in this new experience economy, and how to identify, nurture, and celebrate them. Learn how to help your “performers” know their roles. Find out why staging experiences is the new must-have for all retail businesses, including financial institutions. Find out the latest trends in:
- Commodization
- Margin Compression
- Competition
- The Inability to Win Based on Price, Products, or Even Service
Additionally, you will learn the latest trends in the consumer psychology of members:
- Mass Customization
- Expectations of Entertainment
- Life Aspirations
- Transformation
Click here to register.
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Attendee Fees
